JCI UK Marketing Academy 2011

Member

Solveig Malvik


Duration

août 29, 2011

Target

All members of JCI UK


People impacted

0


Purpose

Spread knowledge of what the mission and vision of JCI is, how it reflects on our activities and what it means to us on the ground.


Overview

A two day course in JCI branding - what is our mission and vision and what does it mean for us in our local organisations, what is a brand and why is it important, social media - how does it really work and how to get the most out of it, and word of mouth marketing - the most efficient way to talk about JCI and get others engaged.


Accomplishments

Run the same course again, also develop material that explain the message of JCI.


Recommendations

50% of JCI chambers in the UK now better informed about JCI's branding, mission and vision than before. Also we had lots of fun and got to know each other.

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