Marketing Management Certified Course

Member

Joyien Chiew


Duration

From juillet 15 to 16, 2017

Target

JCI Members from JCI Batu Pahat Entrepreneur, Shu-De University Malaysia Alumni Association Members, Shu-De University's Students, Marketing Manager, Entrepreneur, Marketer


People impacted

40


Objectif de développement durable

Accès à une education de qualité


Development stage

Education and Economic Empowerment


Purpose

To provide a platform for young people to learn marketing course from the expert, the professor from Taiwan who experience on marketing management as lecturer and consultant of numerous Taiwan well-known corporate, Professor Huang Chi-Yuan.


Overview

For local entrepreneur and marketing manager, we found out that it is easy for them to know the theory of marketing and the tools. However, they did not know how to practical it and applied in their business which can have better performance result in their company. Hence, we collaborate with Taiwan Shu-De University Malaysia Alumni Association to invite Professor Huang Chi-Yuan to host a certified course to the local entrepreneur on how to do an effective marketing management.


Results

The events include theory sharing, two local company sharing on marketing plans which participants can discuss together based on the learning, and certificate examination.

The participants learns the concept of integrated the use of numerous marketing tools such as SWOT and PEST which will link the strategy that help on the business.

Overall, we received 100% satisfied feedback from the participants and all of them respond that they will wish to see similar course in future and will recommend to their friends.


Recommendations

The impact and respond of the events is excellent, yet due to venue issue which we forced to restricted the number of participants to 25 pax. In future, we can invite Shu-De University Professor again to share with us more strategy-related course and have a larger venue which can impact more.

Here, also to accomplished the hard work of COC team that lead by Ch'ng Chen Qi on making such impact course.

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