JCI United Penang Project : Says YES To Breastfeeding

Member

Kok Pin Saw


Duration

From January 1 to December 31, 2017

Target

100 Shops show support & stick with “ Says YES to Breastfeeding “ sticker


Target population

10000


Target avg age

26


People impacted

10000


Sustainable Development Goal

Reduced Inequalities


Development stage

Education and Economic Empowerment


Purpose

1.) To Increase Public awareness of Breastfeeding and change attitude to Breastfeeding in public.
2,) To advocate for broader community support & acceptance of breastfeeding women.
3.) To Promote mother’s right


Overview

JCI United Penang will be held in Penang State from 1 January 2017 until 31 December 2017. The purpose of the project is to encourage breastfeeding in public spaces anytime, anywhere. Meanwhile, to promote & protect mother’s right, to advocate for broader community support and acceptance of breastfeeding women. In Order to increase the public awareness, we set up website “ Says YES to Breastfeeding “ for publicity click “ Like “ to show support for this project. Beside that, we also create a video of “ Says YES to Breasfeeding “ & Organize “ 2017 Nursing Mom Beauty Pageant “ & "1minute simultaneous breast feeding" This project also get endorsement by Penang State Government.


Results

1.) “ Says YES To Breastfeeding “ video was view by 8000 audience.
2.) First in Malaysia 2017 Nursing Mom Beauty Pageant was organised at Udini Square Penang
3.) Colloboration with few officials breastfeeding organization such WABA (World Alliance for Breastfeeding Action), Kangroo Club (Adventist Hospital), IBFAN (The International Baby Food Action Network), MMPS (Mother to Mother Peer Support) , Penang Woman's Development Corporation & Jabatan Kesihatn Negeri Pulau Pinang.
4.) “ Says YES to Breastfeeding “ website had received 8000 supporters and still growing.


Recommendations

1.) Continue to promote “ Says YES to Breastfeeding “ project & Protect mother’s right.
2. ) Hope more varieties of shop / industrial show support this project and stick the sticker in front of their lobby / entrance side.

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