The 38th International Children Drawing Contest cum Photography Competition

Member

Terence Tsui


Duration

From January 1 to October 31, 2017

Target

BENEFIT DIRECTLY FROM PARTICIPATING IN THE DRAWING CONTEST, EXPERIENTIAL AND ARTISTIC LEARNING ACTIVITIES Thousands of kids and their family members in Hong Kong, including students in kindergartens, primary schools, secondary schools, international schools and art-schools (Local) Around 1,000 of children in Cambodia, Singapore, Japan, Korea and Taiwan (Global) BENEFIT DIRECTLY FROM THE OPPORTUNITY TO ORGANIZE THE PROJECT JCI HK members (Local) Members in sister chapters: Japan, Korea, Singapore and Taiwan. (Global) BENEFIT FROM SUPPORTING THE PROJECT, WHICH SHARED THE SAME GOAL IN CREATING A BETTER WORLD Around 40 organizations including 15 government authorities, NGOs, and broadcasting media, 23 corporate sponsors, over 200 volunteers from various groups and performance groups (Local & Global) BENEFIT FROM THE LONG-TERM IMPACT OF THE PROJECT General Public in Hong Kong and other countries (Local &Global)


Target avg age

8


People impacted

10000


Sustainable Development Goal

Quality Education


Development stage

Education and Economic Empowerment


Overview

ENABLE COMMUNITY TO ACHIEVE SUSTAINABLE IMPACT
1. Encourage parents to support children to go for their own dream with theme “I Have a Dream!” in response to the “monster parent” phenomenon in Hong Kong. Parents have overwhelming control over their child while neglecting their mental health, echoing UNSDG Goal #3 Good Health and Goal #4 Quality Education
2. To strengthen social stability and harmony, by fostering parent-child relationships
UNITE LIKE-MINDED ACTIVE CITIZEN TO EXTEND IMPACT
3. To provide a platform for companies to pursue corporate social responsibility (CSR) by sponsoring and participating as volunteers 4. To raise public awareness on children’s mental health and quality education.
MOTIVATE YOUNG PEOPLE TO CREATE POSITIVE CHANGE
5. To unleash young children’s creativity and artistic talents
6. To groom Organizing Committees to become active citizens by planning and organizing the project, and to explore social issues 7. To mobilize JCIHK members to participate in all-rounded activities through action by doing
INCREASE PUBLIC AWARENESS OF JCI
8. The event with high publicity helps build the reputation of JCI Hong Kong and International Children Drawing Contest (ICDC)


Results

OUTCOME IN LOCAL COMMUNITY AND LOCAL CHAPTER
A series of 14 events are organized throughout the year to realise the concept of JCI PLAN OF ACTION.
STEP 1: ANALYSE - EXAMINE COMMUNITY NEED!
Parents nowadays believe in “Winning at the Starting Line”. At HK$1 million, Hong Kong parents spend three times global average on children’s education. The Chinese University of Hong Kong conducted a telephone survey on monster parenting in June 2016. Of the 751 parents polled, 34.8 per cent believed children should be “winning at the starting line”.
We raised public awareness on the growing risk to children’s mental health and more spoiled brats through ICDC and “Our Dreams Come True” series of activities.
STEP 2: EXECUTE – TAKE ACTION!
Thousands of children and parents joined the drawing contest and photography competition to uncover their potentials and develop their talent. It was our honor to have Mr Stephen Sui, GBS, JP, former Under Secretary of Labour and Welfare to be our Guest of Honor, and Famous Artists, Ms Leila Kong (唐寧) and Ms Celine Yeung (美 心妹妹) to be our ambassadors of ICDC.
A total of 369 awardees in drawing contest and photography competition were commended which encouraged awardees to further develop their interests and talents in arts.
Provided training opportunities for JCI members to learn by doing and build up a wide range of skills, such as time management, liaison with external partners and supporting organizations, pitching for sponsors, promotional skills. Cultivated their business sense by learning how to draw income for the project, not limited to drawing sponsors from corporates.
Recognized children’s talents by organizing a number of exhibitions, reaching hundreds of thousands of people around the world.
Conducted presentation and included educational materials in the booklet to encourage children to explore their dreams during the Award Ceremony, thanks to the support by Ms Elaine Tang, an education specialist and freelance column editor and as well as Mr Tony Yip, the awardee of 2016 TOYP.
We continuously updated and shared interesting/educational post in our Facebook page with around 3,200 followers. Co-organizers, supporting organizations and ambassadors were also invited to promote our project through their own channels.
STEP 3: THINK OUT OF THE BOX! - BREAKTHROUGH OF THE 38TH ICDC
Encouraged members to think out of the box to further advance and improve the project with extremely long history.
Engaged a NEW venue at remote area (Tuen Mun) in Hong Kong for the contest
Other than Kowloon Park, a usual place to hold the drawing contest every year, a primary school in Tuen Mun was opened for the contest in order to encourage children living in the remote area, usually the underprivileged one as well, to join the contest.
A NEW Parent-Child Category
Other than the traditional 3 categories of contest by different age groups, a NEW Parent-Child category is created this year to further highlight our objective to foster parent child relationship. Parents and children are to cooperate and to communicate to create an art piece together.

Established “Little Journalist” Campaign, a FIRST-TIME Initiative
We encouraged children to make use of the “LIVE” function in Facebook to act as a reporter in front of the camera so as to improve their communication skills. This campaign also increased publicity of the event.
Collaboration with other areas of the Chapter
We collaborated with Leadership Development Area by inviting awardee of the 7th Young Leaders Selection as speaker. We collaborated with the Treasury by recruiting ICDC participants to join the “Light for Life” project. International Affairs Area assisted to liaise with Sister Chapters for collecting drawings from other participating countries.
Source other income other than seeking sponsorship from corporates
The project committee sourced other income by selling congratulation message in the booklet and tailor-made Phone Cases to awardees which received overwhelming responses. It also reminded parents of the wonderful memory with their children.
COLLABORATION OPPORTUNITIES WITH DIFFERENT PARTIES TO CREATE MORE SYNERGY STEP 4: PARTNERSHIP – ENGAGING THE COMMUNITY STAKEHOLDER TO AMPLIFY THE IMPACT!
Maintained long-term relationships with Yau Tsim Mong District Office, Yau Tsim Mong District Council, and managed to recruit over 15 co-organizers, supporting organizations and 23 sponsors to fund the project. Chairman of Yau Tsim Mong District Council, our co-organizer of the contest, Mr IP Ngo Tung, was our honorable guest in ICDC.
Established new partnerships with 10 co-organizers, supporting organizations and sponsors.
Raised a total of HK$163,000 sponsorship, in cash and in-kind.
Successfully invited famous artists Ms Leila Kong and Ms Celine Yeung to be our Ambassadors and further promote the project through their personal social media.
Famous designer, Dreamergo, was impressed by the objective of ICDC and has been designing for free poster of the event for many years. His beautiful artwork drew a lot of attention from different age groups.
8 celebrities such as Supper Moment, Mr Tang King Shing, GBS, PDSM, PMSM, former Commissioner of Police, support ICDC by taking promotional video and were posted to YouTube.
INTERNATIONAL REACH OF THE ACTIVITIES
International reach increased substantially – Around 1,000 children from Cambodia, Singapore, Japan, Korea and Taiwan joined the international group of the contest to compete for 13 international prizes.
Spread the social message through exhibition in ASPAC. JCI World President cited our project in the closing speech at the Award Ceremony of ASPAC, appreciating that ICDC had been empowering young people to Dream for long which aligned with JCI Mission and Vision.


Recommendations

STEP 5: DEVELOP AND REVIEW – FORMULATE SUSTAINABLE SOLUTIONS & MONITOR AND EVALUATE RESULTS
Maintain long-term relationship with co-organizers, supporting organizations and sponsors.
Further expand the project – to promote the project to countries worldwide/encourage more countries from different continents to participate. Establish new cooperation with other NGOs, charity organization and business sectors.
Further explore using digital marketing and new technologies.
Develop big-data within the local organisation to further utilise the resources therein.

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