JCI Slogan

Be Better embodies the spirit that all JCI members share and the purpose stated in our Mission: to create positive change. JCI members constantly seek ways to live this concept. They not only believe that improvement is possible, they see it as their responsibility to initiate positive change both in themselves and in their local community. They seek solutions to the problems they see around them to create better nations, better environments and better societies. They also know that true lasting change starts from within. They learn through their experiences, becoming better citizens and better leaders with better skills to create a better future.

When either the tagline or the slogan is used, the JCI Logo must always appear somewhere on the item. The trademarked logotype of the JCI Slogan should be used only in Pantone 2925C, black, white or percent values of these colors. It should not be stretched or distorted in any way. It should not be obscured by other images or shapes.


Translating the JCI Slogan

When used as a trademark, the JCI slogan “Be Better™” may be used only in English.  However, when used in regular text, it may be translated so its meaning is understood.

 Download the Be Better logo artwork here

JCI Tagline

The JCI tagline, “Worldwide Federation of Young Leaders and Entrepreneurs,” has been phased out following the recommendation of the 2008 JCI Strategic Planning Committee and the change of the JCI Mission approved at the 2008 JCI World Congress.

National and Local Organizations must eliminate the use of the tagline on any new materials produced. Organizations may e-mail identity@jci.cc if they have any questions or if they wish to have a logo created for their organization that does not include the tagline. 

The slogan “Be Better™” will continue to be used as it represents the attitude and mission of JCI.